Our Approach
We pursue self storage in markets where rooftops outpace supply and visibility drives tenant acquisition. Facilities balance climate-controlled units, drive-up access, and strong branding to generate recurring income and high tenant retention. This strategy delivers durable returns with low operating costs and defensive qualities through cycles.
Where We Focus
Population growth corridors in the Texas Triangle — Houston, Dallas–Fort Worth, Austin, and San Antonio — along with suburban and infill locations near retail corridors, highways, and rooftops that drive consistent demand.
Execution Levers
- Ground-up development of climate-controlled and drive-up facilities
- Value-add repositioning: upgrading older sites with technology, security, and branding
- Lease-up strategies using digital marketing, dynamic pricing, and cross-selling
- Third-party partnerships with major operators for scalable management
Proven Playbook
Self storage has institutionalized as a core real estate class, offering sticky demand driven by life events and small businesses. Ownership fragmentation creates opportunities to consolidate and professionalize assets. We apply the same clarity and discipline from Deal Studio to this sector, ensuring underwriting precision and repeatability.
Self Storage in Practice
Modern self storage exemplifies how institutional execution captures durable demand. By combining climate control, drive-up access, and strong branding, facilities create recurring income and resilient performance across cycles.
The Value of Self Storage
- Resilient Demand: Life events and small businesses drive consistent occupancy.
- Recurring Income: Sticky tenants with high renewal rates and strong operating margins.
- Operational Leverage: Technology and branding elevate performance in competitive markets.
- Scalable Upside: Growth across multiple submarkets, with opportunities for roll-up strategies.
Self storage complements our Value-Add Industrial and IOS strategies, creating stable income streams alongside scalable upside. Case studies in our Track Record showcase how this approach delivers enduring value.
Self Storage — FAQs
What makes self storage attractive in Texas?
High population growth, limited supply, and resilient tenant demand make Texas one of the strongest markets for self storage.
Do you develop or acquire?
We pursue both ground-up development in undersupplied markets and value-add acquisitions where upgrades unlock rental growth.
How do you compete with REITs?
We target submarkets and deal sizes below the REIT threshold, leveraging disciplined execution and flexible capital structures.
Where do you focus new developments?
Primarily in growth corridors across the Texas Triangle, with suburban and infill sites near rooftops, retail, and highway access.
Exploring self storage opportunities in Texas growth corridors?
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